Our Boutique

Thank you for taking your time to check us out!

In 1990, my wife Rosa and I started selling jewelry in Santa Cruz.

In 1994 we opened the doors at our 720 Soquel Ave, Santa Cruz location. (In the photograph)

TODAY WE’RE
– Still family owned & operated.
– One of the few shops in town with an in-house jeweler.
– Fortunate to provide our community w/ mindfully priced services & fine jewelry.

Questions, Concerns, or just Curious?